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  • Writer's pictureYaxin Duan

Joe - Attract a Client Base Who Wants Six-Pack Abs by His Personal Branding

Updated: Apr 5, 2023

Joe is one of my best friend in Australia. We met while studying fitness course together and working in the same gym. We worked out together, ate together, and were truly the best of friends.

He was one of the most energetic people I had ever met. Despite being a full-time student, he also ran his own small business and would go to the gym to work out at 10 p.m. When I asked him if he was tired, he said that working out was his way of relaxing and a kind of belief. To be honest, he didn't really like the small business he chose, so he said, "doing a small business is just for making money, but fitness is something I love, and if I can get the fitness certificate, I might even switch careers."


Gaining knowledge of an additional profession can open up new opportunities and provide alternative paths to explore.


I understood his passion quite well because I extended my study visa specifically to took the fitness course that I love. By the way, in Australia, to become a fitness coach, you have to complete a full-time, year-long course and obtain a level-four fitness certificate.

When taking photos, I asked him which exercise he wanted to feature and he said, "Let's do some abs workout, because abs are my pride." Even though we both knew that you can only see abs with low body fat. He then utilized the video and photos I took to create his personal branding, which resulted in a group of clients desiring to achieve a visible six-pack abs and lose weight.


Now, he sometimes coaches his clients from 7 am to 9 pm, embracing the irregularity of the profession's hours. He finds this work immensely fulfilling, and he said if you want to get what you want in life, it must be challenging, go for it! So, he is currently pursuing a Bachelor's degree in Finance in order to further his education.


This is the story of my friend Joe, I miss him, and miss those days of learning fitness course together.

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